ADD MORE VALUE WITHOUT GIVING AWAY MORE OF YOUR OWN STUFF

LET LOCAL BUSINESSES MAKE EACH OTHER’S DEALS BETTER.

The Perks Exchange lets member businesses offer something useful that another business can include in its promotion. One business gets a stronger Deal. The other gets introduced to new local customers.

Active Perks Shared Between Neighbors
No extra margin lost
Food & BeverageRiver Valley CoffeeFree drink upgrade
Home ServicesPaint Pros LocalFree color consultation
AutomotiveApex Car CareFree premium wax wash
How It Works

ONE BUSINESS CONTRIBUTES THE PERK. ANOTHER BUSINESS USES IT TO SWEETEN THE DEAL.

01
A BUSINESS POSTS A PERK

LOCAL COFFEE SHOP

Free drink-size upgrade for qualifying customers.

Share something valuable you can afford to offer.
02
ANOTHER MEMBER BUSINESS SEES IT

LOCAL TIRE SHOP

Wants to make one of its seasonal promotions more interesting.

Browse local member perks that fit your upcoming campaigns.
03
THE TIRE SHOP ADDS THE PERK TO ITS DEAL

THE SWEETENED OFFER

Buy 4 qualifying tires this month and get a free drink-size upgrade at River Valley Coffee.

Stack value seamlessly into your active customer offers.
04
BOTH BUSINESSES GET SOMETHING OUT OF IT

SHARED MOMENTUM

The tire shop adds value without giving away more tire margin. The coffee shop gets introduced to customers who may not have visited otherwise.

Real local synergy with no additional advertising spend.

The Core Principle

THAT'S THE POINT OF THE PERKS EXCHANGE: BORROW VALUE FROM EACH OTHER IN A WAY THAT CAN HELP BOTH BUSINESSES.

Real-world perk examples

What could one local business contribute to another?

Simple, low-cost perks that carry real value for customers when bundled into a partner promotion.

Coffee Shop

Sample perk

Free drink upgrade

Good fit for:

Auto shops, salons, realtors, contractors, offices, events

Restaurant

Sample perk

Free appetizer or dessert with qualifying purchase

Good fit for:

Date-night packages, theaters, florists, attractions

Salon

Sample perk

Free mini treatment or product sample

Good fit for:

Boutiques, photographers, bridal businesses, fitness studios

Painter

Sample perk

Free color consultation with qualifying project

Good fit for:

Realtors, remodelers, cleaners, moving companies

Pet Business

Sample perk

Free treat, toy or service add-on

Good fit for:

Groomers, vets, trainers, boarding businesses

Car Wash or Detailer

Sample perk

Free upgrade with qualifying service

Good fit for:

Dealers, tire shops, repair shops, insurance agents

Build a stronger deal without just cutting price

A better offer doesn't always mean a bigger discount.

Sometimes the smartest way to make a Deal more attractive is to add something useful instead of reducing your own price again.

Traditional RouteOld Habit
Option A

Discount your own service more.

Chop another $100 or 15% off the invoice. It weakens your profit margins, attracts bargain hunters, and trains clients to wait for deals before signing.

Outcome: You earn less revenue for the exact same amount of work.
The Big Dealio Way
Smart Leverage
Option B

Keep your price where it makes sense and add a partner perk that gives the customer more value.

Protect your full baseline fee while offering real, surprising local treats that make accepting the proposal an easy decision.

OUTCOME: A STRONGER OFFER WITHOUT AUTOMATICALLY CUTTING YOUR OWN PRICE.
Real-World Application

Paint Pros Spring Exterior Deal

Instead of another $100 discount, the promotion could include:
Paint Pros (In-house)Core Service

Free color consultation

High value for customer, minimal direct cash outlay

plus
Local partner shopPartner Perk

Free coffee perk

Introduces customer to nearby neighborhood favorite

or
Participating local pressure washerPartner Perk

Discounted house washing perk

Complementary home service that fits the project naturally

The business decides which perks actually fit the offer.

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The Perk Ride-Along

Your perk can ride along with another business's promotion.

When another member includes your perk in its Deal, your business gets a natural introduction to that customer.

Real-World Example

A local realtor creates a new-homeowner promotion.

The agent packages four complementary local perks into one welcome gift for buyers at closing.

4 local partners included

Included Perks In This Deal

Home Services
Paint Pros
Color consultation

Homeowner gets professional palette guidance before move-in

Cleaning
Local Cleaner
Move-in discount

Deep cleaning incentive delivered right when it is needed

Food & Drink
Neighborhood Coffee Shop
Welcome perk

Free first drink invite to settle into the neighborhood

Outdoor
Lawn Care Partner
First-visit special

Yard maintenance discount for the first seasonal trim

The Power of Collective Value

One customer can discover several local businesses through one good offer.

Everyone gains: the host business delivers memorable value, and each participating business meets a qualified local customer at the exact moment they need the service.

Collaborative Offers

The Perks Exchange gets even more interesting when businesses start building things together.

One business sparks the theme, neighbors plug in complementary rewards, and everyone shares in the crowd.

Real-World Bundle Scenario

Valentine's Date-Night Package

4 Local Partners Combined
Host Partner

Restaurant posts a Business Exchange opportunity looking for local partners.

Restaurant anchors the package by creating the main dinner reservation Deal.

Host Organizer
Partner Add-On
Florist contributes:

Small bouquet perk

Fresh table bouquet ready for pickup on date night

Included in bundle
Partner Add-On
Dessert shop contributes:

Dessert perk

Two artisan dessert vouchers or paired sweet treats

Included in bundle
Partner Add-On
Photographer contributes:

Mini-photo perk

Quick 10-minute couples mini-session voucher

Included in bundle
The Outcome

Now the promotion is bigger than anything one business would have created alone.

Couples book one complete evening, while the florist, bakery, and studio welcome customers who would have otherwise never stopped by.

See exchange deals

Ready to post your first perk or assemble a shared neighborhood promotion?

Guidelines for Members

USE SOMETHING THAT FEELS VALUABLE TO THE CUSTOMER BUT STILL MAKES SENSE FOR YOUR BUSINESS.

A good perk is an easy yes for the customer, effortless for your staff, and safe for your bottom line.

RULE 01

EASY TO UNDERSTAND

The customer should immediately know what they are getting.

Clarity over cleverness
RULE 02

EASY TO DELIVER

Avoid complicated fulfillment.

Zero staff friction
RULE 03

RELEVANT

The perk should make sense with the partner business or campaign.

Natural customer fit
RULE 04

GOOD INTRODUCTION

Ideally, it gives the new customer a reason to experience your business.

Creates a warm welcome
RULE 05

SUSTAINABLE

Offer something you can actually afford to provide.

Protects your margins
TIP

KEEP IT SIMPLE

If it takes more than 10 seconds to explain or requires extra bookkeeping, simplify it until anyone can redeem it with a smile.

Win-win for both businesses
The Perks Exchange

What could your business contribute that another local business would love to add to a deal?

Post a perk. Let another member use it. Discover new customers while helping another local business build a stronger offer.