DON’T JUST ASK PEOPLE TO REFER YOU. HAND THEM THE AMMUNITION.
A Sales Kit gives customers, friends and Braggers ready-made material they can use when they want to tell somebody about your business. Instead of making them figure out what to say, where to send people or how the referral works, you put it all in one place.
HERE’S WHAT A SALES KIT CAN PUT IN THEIR HANDS.
What kind of referral the business wants and what reward is available when the business’s qualifications are met.
A shareable link connected to the Bragger.
An easy-to-remember code that can be said, typed, printed or shared.
A fast way to move somebody from printed material or an in-person conversation to the referral path.
Ready-made images the business makes available for people to use.
Wording somebody can use or adapt instead of writing a post from scratch.
A simple way to send the recommendation directly to a friend.
Useful facts that help somebody explain why they recommend the business.
Guides, checklists, videos, before-and-after galleries or other material the business wants people to share.
A plain-language explanation of the kind of customer the business is actually looking for.
THE EASIER YOU MAKE YOUR BUSINESS TO SHARE, THE LESS WORK SOMEBODY HAS TO DO TO RECOMMEND YOU.
IMAGINE PAINT PROS JUST FINISHED A BEAUTIFUL HOUSE.
The homeowner is thrilled. This is exactly when most businesses say, “Please keep us in mind if you know anybody.”
The customer means well, but now they have to remember the company, explain the service, find the phone number, figure out what to say and remember whether there was a referral offer.
Where referrals fall through
- Have to remember the company name weeks later
- Try to explain technical services without details
- Dig through old emails or receipts to find the phone number
- Figure out what to write in an email or text
- Wonder whether there was any referral incentive or offer
A neutral advisory guide the customer feels confident passing along to neighbors and friends.
NOW THE CUSTOMER HAS SOMETHING USEFUL TO SHARE — NOT JUST A REQUEST TO “KEEP US IN MIND.”
THE SAME SALES KIT CAN SHOW UP WHEREVER REAL RECOMMENDATIONS HAPPEN.
Recommendations happen naturally in conversations, messages, and casual chats. Give people the exact material to pass along.
A Bragger already has a photo, suggested wording and personalized link ready to share.
The customer sends the Sales Kit or personalized referral link.
They send the appropriate contractor Sales Kit directly to the homeowner.
A Brag Code or QR code can connect printed material back to the referral path.
Somebody simply says: “Call Paint Pros and use my Brag Code.”
A person who is not ready to buy yet gets the contractor guide first and can learn before taking the next step.
A RESTAURANT’S SALES KIT SHOULDN’T LOOK LIKE A ROOFER’S.
Businesses can make the material fit what their customers actually care about and what Braggers are most likely to share.
- Current special
- Food photos
- Brag Offer
- Reservation link
- Shareable “date night” graphic
Built to fit this kind of business
- Before-and-after gallery
- Homeowner guide
- Project Brag Offer
- Estimate link
- Referral QR code
Built to fit this kind of business
- Before-and-after photos
- Available appointment promotion
- Client Brag Offer
- Booking information
- Ready-made social post
Built to fit this kind of business
- Service-area information
- Seasonal offer
- Recurring-customer Brag Offer
- Photos
- Quote-request information
Built to fit this kind of business
Give Braggers Something Worth Sharing
THE BETTER THE MATERIAL, THE EASIER IT IS FOR SOMEBODY TO TALK ABOUT YOU.
A good Sales Kit does more than explain the reward. It gives people something useful, interesting or convincing to put in front of the next customer.
“7 Questions to Ask Before Hiring a Painting Contractor”
Let the work speak for itself.
Give somebody a timely reason to share today.
Let the owner explain the business or show the work.
Give people something worth saving even if they are not ready to buy yet.
Sometimes the easiest way to earn a referral is to give somebody useful content instead of asking them to make a sales pitch.
PEOPLE ALREADY RECOMMEND LOCAL BUSINESSES. MAKE YOUR BUSINESS THE EASY ONE TO RECOMMEND.
BragAbout does not require people to become professional salespeople. The business creates the Offer and makes good sharing material available. Braggers choose what fits the situation and share it their way.
WHAT WOULD YOU PUT IN YOUR SALES KIT?
Photos. Deals. Guides. Videos. Referral rewards. Talking points. Give the people who already like your business better ways to help somebody else discover it.